Exploring social marketing and educational tools to drive climate action
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This project explores the potential for social marketing and educational tools to generate behavioural changes on the basis of aspirations and values needed to combat climate change.
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Success stories from across the planet. How can values and aspirations of our young generations be used to address a rapidly changing climate? As social beings, most of us have the desire to be accepted if not admired (being ‘cool’) by our peers in promoting values and aspirations that lead to climate sensitive behaviour (see We need Geo-engineering ... of Consumer Aspirations!).
beCOOL4climate seek and explore examples where the use of a particular marketing or educational tool has resulted in a positive shift in values and aspirations for the common good across a wide range of activity areas: health, food, energy, fashion, and more.
beCOOL4climate seek and explore examples where the use of a particular marketing or educational tool has resulted in a positive shift in values and aspirations for the common good across a wide range of activity areas: health, food, energy, fashion, and more.
'The actions of any just one of us may seem to be trivial and to have no effect. But the knowledge that there are hundreds of thousands of people who are doing the same thing - that really does have an effect'
Sir David Attenborough, 2018
Sir David Attenborough, 2018