Exploring social marketing and educational tools to drive climate action
#beCOOL4climate is a new World Bank funded knowledge sharing initiative which seeks to inspire, support, and connect young climate activists. This project showcases inspiring social marketing and educational campaigns that generate behaviour change on the basis of shifting values and aspirations.
As social beings, most of us have the desire to be accepted, if not admired (being ‘cool’), by our peers. There are now many innovative campaigns and leaders that tap into these social dynamics in order to promote positive behaviour, built on climate-friendly values and aspirations (see We need Geo-engineering ... of Consumer Aspirations!).
#beCOOL4climate highlights examples where a particular marketing or educational campaign has resulted in a positive shift in values and aspirations for the common good across a wide range of activity areas: environment, food, energy, fashion, biodiversity, and more. Ultimately, our hope is that a diverse array of environmental change-makers can draw lessons from these cases to help society tackle the climate challenge.
If you have suggestions of stories or individual portraits that we should showcase, please get in touch.
As social beings, most of us have the desire to be accepted, if not admired (being ‘cool’), by our peers. There are now many innovative campaigns and leaders that tap into these social dynamics in order to promote positive behaviour, built on climate-friendly values and aspirations (see We need Geo-engineering ... of Consumer Aspirations!).
#beCOOL4climate highlights examples where a particular marketing or educational campaign has resulted in a positive shift in values and aspirations for the common good across a wide range of activity areas: environment, food, energy, fashion, biodiversity, and more. Ultimately, our hope is that a diverse array of environmental change-makers can draw lessons from these cases to help society tackle the climate challenge.
If you have suggestions of stories or individual portraits that we should showcase, please get in touch.
'The actions of any just one of us may seem to be trivial and to have no effect. But the knowledge that there are hundreds of thousands of people who are doing the same thing - that really does have an effect'
Sir David Attenborough, 2018
Sir David Attenborough, 2018